Animal Rights Movement 

Example 1 (They want to live):

The rhetorical situation for this example would be that there have been countless cruel animal testing practices that are still currently being used today and is the main reason as to why the animal rights march occurred in London. The march would include locations such as the world headquarters of Unilever where animal cruelty practices get signed off and then eventually the London HQ of Cargill where they’re responsible for animal cruelty in their slaughter houses and factories.

After looking at the picture, the rhetorical triangle would be that the speaker would be the protester that is attending the london animal rights march. They’re presenting themselves as an individual who is against animal cruelty and is attending the march in hopes of change for animal rights. Because of this peaceful protest, the speaker can be seen using the rhetorical device euphemism on their protest sign. This can be said due to the fact that the speaker could’ve written that “They don’t want to die” but instead wrote “They want to live” to make their message less offensive. The intended audience would be the world headquarters of Unilever and other major industries that are involved with animal cruelty.

The rhetorical strategy used for this speaker can be Aristotle’s 3 appeals. Aristotle’s 3 appeals can be depicted here because Ethos can be seen when the speaker included euphemism to their message making it more appropriate for their audience to view and understand. Logos can be seen when the protest sign shows a drawing of a cow with blood all over it showing that the speaker is against animal cruelty primarily due to the ways cows are being treated at the slaughterhouse. Pathos can also be seen by the drawing of the cow. The speaker wants the audience to feel sad and enraged at industries that continue to mistreat animals such as cows in their slaughter houses.

After analyzing the picture, I feel like it is an effective use of rhetoric because when using euphemism and Aristotle’s 3 appeals on a protest, it makes their protest sign eye-catching and can get the audience to feel the same way as the speaker towards this topic, animal cruelty in order to get more people to join their cause.

Example 2 (Fishes are friend, not food):

The picture shown for this example is a picture of a protest sign taken at the same animal rights movement march. Not only do they go to the other two previous locations stated in the previous rhetorical situation, they also proceed to go to the offices of Marine Stewardship Council to hold them accountable for their repetitive actions of brutal fishing that in turn damages the ocean.

The rhetorical triangle for this picture would be that the speaker for this example would be the individual protesting against the cruelty towards fishes. The argument that they’re making would be to stop cruelty to the fishes that are being caught. The speaker uses personification showing that fishes can also be like a human when humans make friends with each other by saying that fishes can be friends. The intended audience is also similar to the first example as they both target large industries that take advantage of animals which eventually lead up to animal cruelty.

The rhetorical strategy seen being used for this example would be Burke’s ideas about identification. To further develop on this matter, the speaker can be seen trying to persuade their audience that the fishes aren’t supposed to be eaten, but instead become friends just like how humans are with friends.

This example is somewhat effective in my opinion. The reason for this is because the speaker could have drawn a human next to the fishes to show that they can live with each other and not get consumed by the other. With that additional piece of drawing, the use of personification and Burke’s ideas about identification could be better used and become more effective

I decided to revise my second paper Rhetorical Landscape. Looking back, I really didn’t like the way I formatted my paper and I added some information to the paper. I ended up removing the headers in this paper because I felt like it was pretty obvious that I would be discussing either the rhetorical situation or rhetoric triangle in a certain paragraph. With that, it looks more like an essay instead of a question and answer type of paper.

There wasn’t much that I could think of to include in this paper because I wanted to only complete the requirements of this paper which would be choosing 2 example pictures that goes with the topic I chose, explaining the rhetoric used in that social movement. For example, I would need to explain the rhetorical situation, analyze how each aspect of the rhetorical triangle impacts the rhetorical choices, analyze what rhetorical strategies are being used in the example and give my thoughts about the picture about if it was effective use of rhetoric.